Wednesday, June 1, 2011

Review - Branded

This is the synopsis from Amazon:

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God. What would life look like if we could market our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior. Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and shows readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

My review: 4 stars

This is the first non-fiction book I have read in awhile, and I was afraid it would be too dry or boring to finish. I was pleasantly surprised by how refreshing it was! Tim Sinclair uses current analogies to spur Christians into action and sharing their faith in a more personal way. Jesus isn't an object, so why should we treat Him as such? This book incorporates humor and truth to bring Christians to the realization that we need to change our evangelistic tactics.

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